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Joint call for universal ads transparency

AMO AMO / Ed. 24. 9. 2020
Joint call for universal ads transparency

A coalition of 29 civil society organisations has published a joint statement calling for universal advertising transparency by default, as a prerequisite for any measures dealing with online, especially political ads. At a time when the European Commission is drafting new policies and laws to regulate social media giants like Facebook to limit their harmful impact on democracy, civil society organisations stress that meaningful transparency is the necessary foundation of any regulation.

The official statement about a universal advertising transparency may be found here.

The lack of transparency around digital ads and mainly political digital ads – which ads are shown to whom, why, and who has paid for them – has led to a situation where anyone – including firms like Cambridge Analytica –  can distort political debate and easily evade public interest scrutiny. While the big social media platforms committed to provide more transparency under the EU Code of Practice against Disinformation with political advertising libraries, these failed to include important information like targeting criteria, for instance, and included many false positives and false negatives.

As the statement argues, In a situation where it is difficult to police the labelling of political ads, it is ultimately necessary to ensure the transparency of all ads.” In order to allow for public interest scrutiny and overcome the divergence between Member States’ definitions of political ads, meaningful public information on all ads – including targeting criteria, exact spend and advertiser information – is necessary.

The civil society coalition has sent the statement to European Commission Vice President Jourova and Commissioner Breton, to discuss how the various recommendations fit within the upcoming Digital Services Act package and the European Democracy Action Plan – both expected in late 2020. As EU Member States are looking to the EU for guidance on how to deal with online political advertising and disinformation, it will be essential that the European Commission sets the right tone with an ambitious, rights-based approach.

The civil society coalition consists of 29 democracy and human rights organisations, under the coordination of the European Partnership for Democracy. Signatories are listed below.

For more information, please contact Ruth-Marie Henckes on ruthhenckes@epd.eu or +32 472 91 57 27.


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Algorithm Watch

AMO – Association for International Affairs

Civil Liberties Union for Europe

Defend Democracy

ePanstwo Foundation

EU Disinfolab

European Association for Local Democracy (ALDA)

European Citizen Action Service (ECAS)

European Digital Rights (EDRi)

European Partnership for Democracy (EPD)

European Women’s Lobby

Global Forum for Media Development (GFMD)

Global Witness

Homo Digitalis

Irish Council for Civil Liberties

Lie Detectors

Oana Goga (Centre National de la Recherche Scientifique — CNRS)

Open Rights Group

Panoptykon Foundation

Privacy International

Ranking Digital Rights

Rights International Spain

Stiftung Neue Verantwortung (SNV)

The Democratic Society

Transparency International


Who Targets Me

World Leadership Alliance – Club de Madrid

cybersecurity 39
digital economy 24
education 109
international security 286
media education 59
propaganda 67
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