Europe needs new safeguards to guarantee transparency in digital political advertising that allow regulators to oversee who is funding what online. The self-regulatory Code of Practice that the European Commission adopted with tech companies is an important first step. Yet, the Code does not foresee clear enforcement or sanction mechanisms. This project aims to strengthen European level policy so as to guarantee transparency in digital political advertising.
The Virtual Insanity project aims at strengthening European level policy that guarantees transparency in digital political advertising. This will be done through research and multi- stakeholder policy dialogue at the national and European level, followed by coalition-based monitoring and advocacy efforts towards an EU-level policy on digital political advertising transparency.